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Random Riley

riley writes…

go bald for Air New Zealand

October 9th, 2008 by Riley

So here is something odd and interesting at the same time. Air New Zealand has this marketing campaign going on or about to go on or something like that. The marketing campaign that Air New Zealand is doing is promoting life changing journeys to New Zealand. I think they filmed that Jack Black King Kong remake in New Zealand. That would be pretty life changing - you know the whole super sized gorilla thingie. Well, anyways, Air New Zealand is doing something pretty unique to promote this new marketing campaign. They are planning on using what they are terming “cranial billboards” which is basically just someone’s bald head. Say what? I know. So they are actually doing a casting call later this month where they will select 30 lucky adults to have their heads shaved and then tattooed for this marketing campaign. And then those cranial billboards are part of Air New Zealand’s Los Angeles marketing campaign. You can see an example of what it would look like in the pic below. Pretty wild, eh? I should say so. If this has peaked your interest in Air New Zealand, you can punch them up on the web at www.airnewzealand.com to get some more info or even to book a trip. You know, maybe they should get Britney Spears in on this. Remember she did whole crazy head shaving thing a while back? So clearly she would not mind being bald for a bit.325x425_baldcampaign

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